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Some great points being made. Though I can't help but think they can achieve most of the aims without a brand split.
One of the problems with Raw (at least as far as I'm concerned) is that they haven't filled the extra hour by utilising more talent with more storylines, they've just dedicated more time to the same set of guys in longer segments and longer matches.
Personally I'm not bothered about seeing 4 or 5 twenty minute matches on Raw, that's what I watch the monthly specials for.
Again, you don't have to feature every feud every week on Raw and SmackDown, you can give the feuds some breathing space.
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