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Happy with the general comments here because they echo the sentiments I've had for years. I think the categorisation I felt was most appropriate for him was "he's everything but money".
I don't see how he connects in a main event capacity, and the best illustration was when they got him some momentum and put him against Owens at Summerslam, and on the night the crowd was ice cold for him. Because paired against somebody with charisma, personality, and intangible elements, people realise there is very little to get into with Cesaro once you've stopped being impressed with his moves. I don't think Cesaro sells in a way to generate sympathy, he doesn't have the fire of a Steve Austin (which is an unfair standard, but we're talking top guys), and those are two things that Bret Hart, as a "workrate guy" as mentioned above, had in spades.
Bret also had a look that got him more ass than a bus station toilet seat. Cesaro has a look that means he has to rip his own clothes off.
I had a friend who kind of a casual fan in school, and he would always ask me "So what about this guy, what's his story".
For a guy like Austin, or Rock, or Foley, you could talk all day long. If somebody asked you that about Cesaro, what do you say? "He thinks he's James Bond, he rips his own clothes off, he's super strong and he throws a lot of Europearn uppercuts." I just don't get a sense that even his biggest supporters could go around saying he was so awesome the company could be built around him
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