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If we're going by current draw power then Brock Lesnar, but he wouldn't have that without his UFC run that turned him into the current monster he gets portrayed as. Had he stuck around all these years they would have fucked him up like they have everyone else.
A good argument could also be made for Batista now that he's had his Guardians of the Galaxy fame too. The dude is becoming a true crossover success. Of course his lack of appeal in the actual wrestling product sorta hurts that.
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