According to Nintendo, the official reason for the NX's March launch date instead of a possible Holiday 2016 date is due to them wanting more time to build up the console's launch library.
Also unlike the Wii U, they currently don't have plans to sell the console at a loss for its launch.
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Nintendo has shared some new details on its upcoming NX system. The English translation of Nintendo CEO Tatsumi Kimishima's Q&A session with investors was published today. As part of this, someone asked if the NX would be sold at a loss like the Wii U was in 2012. Kimishima said this is not expected to be the case--and explained why.
"We are not thinking of launching the hardware at a loss," he said. "When Wii U was launched, the yen was very strong. I am assuming that situation will not repeat itself. Selling at a loss at launch would not support the business, so we are keeping that mind in developing NX."
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Some had expected Nintendo to launch the system in time for the busy year-end holiday shopping season. Kimishima said one of the reasons why Nintendo chose March 2017 as the NX's release window was to ensure that "the software lineup will be ready in time for the hardware launch."
Responding to another analyst's question about the NX release window, Kimishima again stressed that having a solid launch lineup is important.
"We believe that when launching hardware, the amount of quality software for consumers to play that is available at launch is important, and that we ought to determine our launch dates based on this," he said.
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http://www.gamespot.com/articles/nin.../1100-6439399/
Recent rumors had been teasing Nintendo is currently planning for the first year of the NX's lifespan to have as many Nintendo produced games as the Wii U did for its entire lifespan.