Quote:
Originally Posted by Tom Guycott
I can't help but to think about CM Punk's "weird, bipolar business" line.
Cody was green as grass and featured all the time in his gawdawful capacity. Over time, he improved... but the better he got, the less he was featured. What other place does that? You don't have an NBA player come in, play like shit, and win a starting job for (team name here) with 50 minutes a night, but then as the kid gets better and eventually becomes good enough to make all-star teams, he increasingly rides pine until the team decides he's no longer a starter.
I have a theory about WWE being so big that they forgot what made them popular to begin with. They tell all these people they'll be stars if they do x, y, and z... show personality, connect with fans, bla, bla, bla... but even if they do exactly that, and it runs counter to whatever they have planned, it doesn't matter.
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This has been true for the last 10+ years. It's part Vince being complacent, out of touch or both, and part the nature of being a publicly traded company.
As a public company, most of their value as a company comes not from the company's actual revenues, but instead from the value of their stock. As such, there's no incentive to take a risk on an "unproven" commodity (Ziggler, Rhodes, Ambrose, etc.) that deviates too much from the company's "plans" (Reigns, Cena, HHH, etc) or things that will definitely bring them money/eyeballs (Rock, Taker, etc.) As long as WWE's stock price stays relatively stable, guys like Rhodes, Ambrose, Ziggler, etc. who aren't part of the long term plans or guaranteed commodities, there's little to no incentive and only risk (i.e., potential loss) with WWE putting them in any important long term position. In addition, they can afford to ignore any attention and any crowd reaction these guys get.