I see where you're coming form Heyman, but if Orton turned face against Evolution, the fans may cheer him just because he has the aura. The whole "I'm standing up to you for what you did to me" think would let him keep his character, but encourage people to cheer him.
I think the savage Benoit could make huge money for the WWE, face or heel. Benoit is getting to the stage now where he can do heelish things and probably get cheered (aka Flair). Benoit could make a good "Stone Cold" type character, where he takes no crap from anyone. That would make a Benoit/Kane feud more interesting, IMO. I'd love to see a heel Benot with the title, but maybe have him return to his ways first.
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