I disagree that WWE needs to choose/push the next Cena. That was the plan with Reigns (prob up until the wellness violation), and everyone barfed all over it.
I think they are going to let the locker room fly and sort itself out. Those who steal the most attention are going to keep it. And if the fans start creating another superface, so be it. But you don't necessarily need one for wrestling to survive. it depends entirely on the demand.
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