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Old 09-06-2016, 01:19 PM   #3
Evil Vito
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I'd agree that WM13 was the real start of the product getting edgier.

I'd go as far as to say that the Attitude Era continued until June 2002. They still used the "Attitude" opening until the company changed from WWF to WWE, and Vince himself coined the Ruthless Aggression tagline right around that time period.
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