The nxt graduates that have prospered were all immediately put into an interesting feud and angle upon their arrival on the main roster. It gave people a reason to care about them, on more than an in-ring performance level.
All tne flops just had a few matches with no point, or at the most a barebones, cliched feud, and it's no wonder they didn't catch on.
You don't need to change the formula. You just need to have these people make an actual impact on the program when they debut.
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