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The good faith agreement was pretty dumb in the first place...
...who in the hell is gonna confuse WWF wrestling with a charitable organization, which, by the way, only used the letters "WWF" in the United States? (Overseas, the fund has a different name which escapes me...) That's like (television network) ABC suing (a hypothetical) ABC construction because of market confusion. As far as I see it, they aren't even in the same business, so-called "market confusion" doesn't exist. The only mishap I really saw that Vince did was not using a different name for their WWF overseas (which is basically what the whole agreement was about)...if it was such a problem, but then again, like I said, the WWF name for the F'n Fund only was really used in the US.
But in short, one would have to be a complete idiot to confuse the two if you knew of both of them. They're in completely different businesses, that really, only certain markets really were paying attention to in either case. The problem I think WWF saw was that WWE was in a particular boom, an upturn of their product, which of course spilled overseas as WWE started to do more shows there. They were gaining more notoriety to the point it was like the Hulk Hogan era all over again...plus add the fact that WWF wanted a ".com" versus ".org" (which, really doesn't make too much sense if one adheres to domain naming conventions) into the picture.... it just seemed like The Fund, agreement or no agreement, 50 years or no 50 years, was actually bringing the "market confusion" upon themselves. Market confusion my rear thrusters (© some random Decepticon).
Vince's no saint, but don't make this look like The Fund was in the clear over the whole thing.
On another note, Marvel suing for the name "Hulk Hogan" is just another case of apples and oranges. If Terry Bollea painted himself green, called himself Bruce Banner and the Hogan character was a blatant ripoff of the Hulk character, I could see this... but I just see it as another case of companies being extremely anal over their properties in the case when A has nothing to do with B.
Not to throw conspiracy juice all over this, but The Fund versus The Federation was just a case of "high(er) society" blacklisting the "low brow" pro wrestling business all over again. (See: RTC vs WWE, AOLTimeWarner versus WCW....)
Bottom line: It doesn't matter what WWE calls itself now; WWE needs to stop revising history, however. It makes their home videos look extremely shoddy. (Personally, since it's not broadcast on national television, WWE shouldn't have to do any of that anyway, unless there are anal hounds at The Fund looking for specific slipups...)
Also, while Vega might present a "fanboy" argument, one has to also take in account that the opposing argument, argued as "logical" has a distinctly anti-Vince/WWE bias as well. That's just as bad.
I'm not exactly pro-WWE myself with regards to their business practices (and remember that when I talk about companies being "anal" with regards to their properties, I include WWE under the umbrella; TPWW visitors should know well of the times when WWE brought the hammer down regarding the hosting of entrance themes), but look at this plainly -- blurring/photoshopping out old logos, revising history and whatnot is just plain gay (no Lesnaro).
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