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Originally Posted by SlickyTrickyDamon
I'd say it helped more when there was more than one major title. So, it could be a success again. Not all eggs in one basket so now they can take a chance. Which is what they technically did do after the fact with Ambrose. It turned out pretty good for them. Sheamus was the worst successful cash in ever the year before.
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Hmmm. I don't know. I think having 2 briefcase holders/matches devalues each. I wouldn't mind them making MITB a 5th dual-branded PPV and having the one match with combatants from both brands. This could even lead to a bit more depth in motivation; someone like Miz, who feels he's being victimised by Daniel Bryan on SDL could see the MITB briefcase as a way to switch brands. Plus, it adds to the surprise element of which brand/title will the winner end up on?