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Originally Posted by Smelly Meatball
Main reason is because that is exactly what the WWE now wants when it comes to their roster and the idea almost no one can be bigger than the "brand." Lot easier for them to control the direction of stars and narrative if everything is heavily scripted.
Biggest example in recent times is the Cruisers. Had a lot more freedom to do things with the CWC which made it very entertaining while the division itself has struggled because of how heavy handed Vince and Creative have been with it.
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I never watched the CWC and kind of kick myself for all they hype they brought. The CW division is awful, almost unwatchable.