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Neville.
A lot of People probably don't know how good a heel RVD was in ECW I give him his props but even as a heel he was all flash he didn't really change a thing about his style or attitude
Neville's heel run has saved himself (and the WWE cruiserweight division) There was a Jericho podcast where Jericho stresses the importance of taking away everything that makes fans cheer for you when you turn heel.
Neville did just that he became a lot more vicious and grounded and started using the rings of Saturn he wore black and stripped his entrance. On top of that he added a magnificent scowl and promos nobody thought he had in him. He has yet to make truly effective use of his body double/clone dragon Tony Nese but outside of that he is a heels heel arrogant, manipulative and he's just been great all without 10'000 crazy flips.
The King of The Crusierweights deserves his throne.
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