What they need to really do is cut back to ONE pay-per-view a month, and focus more on using their regular shows (IMPACT! and X-Plosion) to promote that one PPV show.
Then you do what The One said, and have a guy like a Hogan, Goldberg, etc.. make an appearance on that one PPV, and you tape an angle / promo / whatever that leads up to their appearance.
I think it'd be cool if they brought in DDP and did some cross promotional type stuff with him, and possibly use him as a heel manager / part-time wrestler type position, and have him bring in his "big" buddies like Sting, Hogan, Goldberg, etc.. (and finally himself) to face off with a top face Champion (which means get Jarrett the fuck off the screen as a main player). Anyhow....
They're dropping too much cash on doing weekly TV tapings, and then on doing weekly PPV's as well. It doesn't make any type of sense at all to spend that much and not get anything at all from it. Going for too much all at one time = another ECW