Quote:
Originally Posted by Noid
Cena was not great by many metrics. Television ratings, PPV buys, etc. For a top babyface, he really didn't move the needle much, or however you want to express it. But they've invested so much into him now, and now he is actually great enough, that when they don't have him they are in much worse shape. It was a very co-dependent relationship that Cena is starting to outgrow.
I think the biggest credit to Cena is how the company sort of restructured around him. They shifted into a PG era, and have expanded to dip their hands into all these other different pots. If it pays off for them, Cena is likely going to be remembered as the guy that held the fort during those growing pains.
But I don't think you can argue against Cena being bad for immediate business when he was initially pushed.
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The move to PG wasn't all Cena...it was Benoit, plus Linda running for U.S. Senate as well.