I agree that 50/50 booking is a problem, but Cena was protected better than most. Between when he won the WWE Title in 2005 and when he went out with the injury in late 2007, his PPV record was 25-6, with two of those losses being DQ, one of them being the Edge cash-in, the other the RVD cash-in at ONS 2, another being Edge (Cena would definitively win the feud) and the other being a multi-man match. At WrestleMania, Cena would be 4-0 and would make both Triple H and Shawn Michaels tap at WrestleMania.
I'm not saying booking has always been perfect, but Cena was pushed pretty hard. I don't think a harder push would have helped him.
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