Once he got drafted to Raw he started losing pretty consistently on television. Was he protected better than most? For that first couple years at least, yeah. But your top guy SHOULD be winning more than most. That's what justifies him being a top guy. He was still being made to look vulnerable by taking losses every month on Raw to build to PPV. That works for an underdog character (though underdog characters generally don't have a long shelf-life as a top face). It doesn't work for a guy like Cena or Rock or Reigns.
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