WWE's grand plan for Ronda Rousey is to use her mainly to make Steph into a bigger mainstream star.
WWE wants something in the Austin-Vince tier for Steph's mainstream stardom.
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Originally Posted by Observer
As far as Rousey goes, the key item not really talked about is the goals and a major reason why she is there from a company standpoint. All the different questions about her value to the company financially I’m told are secondary.
The key to Rousey is more about Stephanie McMahon, which is why they want that super high-profile match (and if they can get Johnson, it makes it even more high-profile). Stephanie McMahon is a big star in wrestling, but she is not a mainstream star at all. It was explained to me that the key in all this goes back to what made Vince McMahon a big star, which was the program with Steve Austin, and what made Steve Austin a breakthrough star past being a pro wrestling top guy, which was hardly an interview at King of the Ring or the WrestleMania match with Bret Hart, as legend has it, but the angle in Fresno with Mike Tyson.
Rousey is a major sports star. The idea that she was the single most searched female athlete in the U.S. on the Internet in 2017, a year she never competed and for the most part laid low in, speaks volumes. The idea for the program is to make Stephanie a star outside of just the pro wrestling world.
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