Umm no. They just cater to the market with Rey to get the huge merch sales and interest from it just like they did in the past when he was in the company. Its why they've been desperate for years at having another Rey-like star but failing with Del Rio, Sin Cara, and Kalisto.
Its also why when Rey was on Smackdown during the UPN/CW days, he helped bring in a huge Hispanic market for the show.