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He's a bit weird as a mega star in terms of his drawing power especially the longer his era lasted. WWE made a ton of money from him but he doesn't have the Hogan/Austin ability where all areas improve. If anything, the more WWE focused on him and catering to the kids market, the more everything else suffered or were seen as an active threat to his drawing power.
Even with the kids market, he's failed big time in producing WWE's future base since data has shown those fans don't stay around after a few years and the bulk quit watching wrestling. Similar to why he's good at popping the ratings for a week or two with his occasional appearances but doesn't have any real staying power as a top draw the longer he sticks around.
Agree on it not being his fault and all because WWE got way too compliant with him as their top star and developed some really terrible habits lasting to this day.
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