Roman is naturally smarmy and cocky. You can see it I his reactions and you can see it in how he responds to questions about fans opinion. He thinks he is the tits.
Book him like that, cocky heel with enforcers who calls himself the big dog and always takes the easy way out. Make him the heel to Rollins/AJ/Lashley faces. Get him some trunks and a proper theme, get him an "Empire" with Usos and a bodyguard from NXT.
He isn't who they want him to be
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