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I think where they really screwed Roman over was in 2014 when he was a singles wrestled for a few months, got hurt, then WAS forced him down our throats and gave him Superstar of the year based on nothing. That is when the backlash to him really started.
Then he came back from the injury and was clearly the chosen guy, that and Vince gave him lame cartoony promos. WWE doesn't allow people to get themselves over then go with that guy, in fact they almost go out of their way to squash guys that get over that they didn't decide.
Look at Rusev, clearly he should have won the U.S. Title at Mania with the crowd behind him, instead they go with Jinder just so he can drop it to Jeff Hardy 8 days later. Jeff Hardy couldn't just get drafted to Smackdown and challenge Rusev for the belt?
WWE should have turned Roman Heel after he beat Taker last year. Heel Roman would get over like gangbusters. He needs to come out Monday and blame all the fans for him getting screwed out of the cage match. Mix a little Bret Hart blaming Americans with Chris Jericho heeling on Shawn Michaels. Do some dastardly things like coming out during a face vs face Cruiserweight match and destroying both of them just because he can.
Maybe go out and Smack Corey Graves around.
Get retroactively vengeful on Rollins, which would be bad since they forgave Rollins already. Vicious Heel Roman would get over huge, and an eventual baby face turn a year down the road would get him even more over.
Roman as he is now is done. It hasn't worked, and it can't work after the losses, and it won't work unless Vince gives up this stubbornness he has that makes him think Roman is about to turn the corner and be THE Star.
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