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WWE recently filed to trademark the "Work Horse Open Challenge" name. This was a phrase used by WWE Universal Champion Roman Reigns on Monday's RAW.
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This would fit Rollins way better than Reigns. Like everything involving Reigns booking, this is just going to feel forced than organic/genuine. WWE still hasn't learned from their mistakes with Cena.
Also a bit funny when you think about it on how WWE purposely trashed the prestige of the Universal belt and Lesnar as champ just to find another desperate way to get Reigns over with crowds as a face.