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Because Vince is using the same playbook done with Cena in regards to only caring about Reigns and not caring if the fans do the same or not. In his eyes, destroying Braun's overness is acceptable in order to make sure Reigns is the only top star allowed.
Next step is to have Reigns leech off anyone who is a crowd favorite for cheap cheers and once their overness is gone or weakened, move onto the next crowd favorite and repeat the process.
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