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Say you were watching the NFL; your team vs some other team. Doesn't matter. What does matter is that, at halftime, one of the analysts at the desk goes on a tirade of Austin 3:16 proportions about how bad the officiating was in the first half of that game. Goes viral, all that. Now, the network sees that, somehow get a ratings bump from it, and decides they want more of that, and they're going to get it at the expense of airing the game.
Slowly, over years, that 3 hour slot alotted to showing said football game is now mostly dominated by commercials and that group of analysts sitting at the desk for nearly the whole time, and the only parts they show of the actual game you're supposed to be watching is the opening kickoff, a tackle where someone got injured, and *maybe* ten full minutes of the 3rd quarter.
Oh, and press confrences after the game. But not just with the players, no... include their wives! Now, give that guy's wife a spot on the roster as a defensive end, not because it makes sense to do so, but because she's hot. And show shots of her during that portion of the 3rd quarter if she's on the field or not. Give her her own show about how hard it is to be 105lb woman in a position designed for a guy at least 3x her size and a mom on the E! network. Have that guy who cut the viral promo keep pushing for folks to watch that show during the few minutes of game you actually get to see....
You pine for the days that they used to show the damn game. But that's just for the "hardcore" fans who need to actually seek it out. "Fat neckbeard virgins" are the only folks who go to the game in the stadium.
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