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Originally Posted by Tom Guycott There is another part to that equation, though: that being WWE expects guys they pick to get that push to be INSTANTLY over and an boundless revenue stream from merch and tickets. They stopped building characters ages ago. They want to hitch their wagons to one talent (deadhorse Reigns) and ride it until the wheels fall off instead of letting 10 guys go out and see what currently works and stoke those flames for future use. Also, remember, Cena and Orton were "experiments". They weren't even sure they wanted to push those two in spite of being everything they fucking want in a star now. If the company had its way, they'd still have been booking Rock and Austin, and those two would be "what if" hindsight booking contenders. You'll never really see that new talent push until there is either a regime change, or more likely, another massive round of overlapping walk-offs and injuries and they scramble to try to rewrite everything to hotshot guys they should have been slow burning up the card the entire time.

I disagree somewhat, mostly about the new stars. WWE decided that to get one class of trainees and they were going to give them spots and protect and build them.

They could do that whenever they want, they just dont.

I used Cena and Orton cause they were young and have been around over 15 years, but they also got Batista and Shelton from that class. Brick as well, but they have him the ball immediately so he is just a different situation.

Instead of bringing guys up from NXT and have them get better and better for a year or 2, they instantly get a half hearted push that goes nowhere, then they are just there a few months later.