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One of the reasons Reigns wasn’t accepted was that he looked like a badass and was booked like an underdog. No one wants to see that. Ryback came off as a badass and he was booked accordingly. And like Ruien said, there were so many good heels people wanted to see their shit kicked in at the time. Ryback was the guy the crowd could get behind and say “Aww shit. You’re fucked now!”. Hence the monster reaction when he got his hands on Punk. Then they jobbed him out. Killed his aura instantly. It was the dumbest fucking booking imaginable.
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