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From a business standpoint, given Jeff's history of Wellness failures, DUI's, drug arrests and addictions (especially during times when he was being given The Ball), you cannot blame WWE from treading lightly on any significant push because he has burned them many times over.
He is probably best suited where he is and giving the rub to guys who are potentially on their way up. Not to mention he has tons of wear and tear and more than likely is an injury or two away from from no longer being able to perform full-time.
Not to say that if he can't stay the course and get bumped up the card due to popularity and some happenstance but I'd wager that he needs to put more time in and prove his troubles are behind him but with his wrestling style and age I truly think his time to carry the ball has passed him by.
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