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Think NBC had around a similar level of promotion when they brought back RAW to USA Network and signed for a bunch of WWE programming on their own network. Difference being NBC was targeting their entertainment viewers to tune in and not sports viewers like FOX is trying.
Lasted a few months before NBC pulled the plug on WWE shows on their network and maybe a year or two later before they dropped the Mania specials as well. Outside of trying to boost ad rates for WWE shows, they've been pretty much hands-off with USA Network's handling of WWE shows.
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