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WWE has essentially lost (during most weeks, myself included,) a lot of their own audience through years of repetitive awful writing and booking. Those folks know what they're going to get from WWE, Vince & Co., and over 95% of it is going to be garbage.
Some of those folks (who are still wrestling fans) probably turned into AEW. Then you have those WWE viewers who stuck with the awful WWE product more often than not but who also still aren't really enjoying WWE and likely feel like WWE's product is garbage but watch WWE out of habit and/or because nothing better is on. Then you also have wrestling fans who will watch whatever wrestling they can find.
If, and in fairness, that's a BIG IF, but if AEW can build on what they did on Wednesday, they can slowly steal some (and maybe more and more) WWE viewers, and also bring in some new viewers as well.
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