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Rowan might be the least effective "monster" heel WWE has built up in a long time.
Spent months just squashing no name jobbers while carrying around a cage that had a lame payoff.
Then in a span of like a month and a half, this was the result when he faced any real competition:
* Got quickly eliminated by Lesnar as if he was nothing
* Lost twice to Black despite Black being "injured" beforehand for one of their matches
* Got treated like a fool against Drew
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