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Seems Charlotte's appearance on last week's episode of NXT was a huge bust in terms of viewership according to the Observer.
Despite them hyping up her match with Mia Yim for the past few weeks, the match itself ended up being the lowest rated in terms of the key demo and 2nd lowest in terms of overall viewership on the show. Also one of the lowest ever rated in the key demo since NXT moved to USA Network.
Outside of her first return appearance to NXT, WWE's plans of using Charlotte's star power to be a big boost for NXT's key demo ratings has backfired badly. Pretty much been diminishing returns since then.
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