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Basic cable is not the best way to reach that audience in 2020. Meltzer, who takes ratings way too literally has not adapted to that. It's possible that cable network executives still take key demos seriously, because it's their business and they want their archaic medium to be as "cool" as possible, but everyone has to know. "Cable" over here has basically switched to an OTT service, at least provided as an on-demand alternative.
Meltzer is just looking for a way to slog off WWE again. Never mind that Raw's "key demo" rating is basically double what AEW gets. Nielsen themselves seem more interested in working out other sorts of demographics, including black viewers, Hispanic viewers and LGBT+ viewers. Cable has moved on from 18-49 as an umbrella demo -- all except for Meltzer and Showbuzz.
Long story short: Meltzer will spin the ratings whichever way he can to make WWE look bad. Viewership going up 200k and allowing advertisers to reach an audience a quarter the size of AEW's entire viewership -- young or old -- is undoubtedly a good thing. It doesn't mean all the WWE's issues disappear forever, but come the fuck on, lol. If you sell a fucking blender to 1% of that Raw audience, it's way more prestigious than selling a fucking Super-Soaker to some 45-year-old virgin watching AEW. You've still sold 19k blenders.
I'd like to hear about which show has the more culturally diverse audience too. You know, instead of the Meltzer spin making it sound like the 18-49 audience AEW gets (much less of than Raw, by the way) is some young and hip crowd, as opposed to being fat white people closer to 50 than 18, who still watch NXT on the WWE Network anyway.
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