It does when it comes to people getting soured on the brand's name and why XFL only had one real bidder for the league when it came to actual deals on the table.
Rock probably could have gotten the league for even cheaper if it actually went to auction based on the low real interest for it.
ESPN released a statement when the league was getting close to the auction date saying they don't have any interest in the league if Vince isn't running it anymore.
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