Its an odd thing. Paul was really good selling him to the fans. Josh was good at selling his beating and what little Heidenreich had to do he did well.
The problem is that he is not skilled. Eventually he's going to get in with someone who will expose him (probably Holly) and any aura he has will be gone.
As was also pointed out, he's not really that big compared to guys like Batista, Brock, Kane, and others and just wait till Big Show comes back to the same roster stands beside him and dwarfs him. So what we'll be left with is a fairly big dude who sucks in the ring and looks lost most of the time. Seems like a recipe for success to me.
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