This sort of nightmare is why the ratings and the demos and all that shit don’t matter like people celebrate them mattering. Wrestling can be a fucking trash fire. Ric Flair was, in all likelihood, about to debut in AEW. He might even already technically be under contract, publicly known or not, and collecting tens of thousands of dollars a week from the Khans. They might distance themselves now, but it could still ring hollow to advertisers, executives, fans and commentators. Could you blame a company for not wanting to prop up wrestling — AEW or WWE — with a platform, or advertisers desperately wanting to avoid being associated with this carny bullshit?
And I’m not about to pretend I’ve been here calling for Ric Flair’s head. This shit makes hypocrites of us all. And it’s just ugly. And it’s why Nike, their problematic shit aside, doesn’t give a fuck about catering to me. Or you. They want us to buy their shit, but they don’t want to see us actually wearing it.
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