The sprint part of that analogy was absolutely right. AEW completely failed at taking advantage of the great hype they had as a new company. They just did not capitalize, and should have been forgotten.
Then they started righting the ship and got some buzz with special episodes and Sting, and they got a 2nd chance which many promotions never got. They again completely botched any chance they had to capitalize and under delivered so badly at whatever PPV the sparklers happened at.
That really felt like it, so much so that the next few months were so inconsequential and the build for Double or Nothing felt like nothing more than a B level WWE PPV. I said it at the time, it had no shine,.ni great expectations, and no real hook (not that Hook), and then proceeded to hit a Grand Slam, just an incredible show, the best they put on in 2+ years as a company.
They essentially did what WWE does, they showed when necessary they can really hit on all cylinders. Unlike WWE, they really followed it up and were putting on solid shows for the most part.
Then of course, they had the big signings, a new show, and more special episodes that felt important. But now, they are once again botching the chance to keep the audience that they gained with all the big shows and new debuts.
Wrestling fans like us understand that stories reset and they have to present new matchups, but people who tuned in to see what CM Punk was going to do certainty doesnt care to hear him do commentary or wrestle complete unknowns for no stakes.
They are very close to being back to the same ratings they had before all this "industry changing" business they have done the last 6 or so weeks. And then what do they do next time to try and bring fresh eyeballs in again? There arent many more rabbits left they can pull out of their hats. Are they going to be able to create a 4th shot at getting a chance to grow, because that is a big ask.
Impact has been around 20 years, and I would argue that in that 20 years they have had 2 shots only, and failed at both, and never got a 3rd.
|