I wrote a huge piece because I really appreciate this discussion. It was not succinct, and I cannot type it again.
Basically, TL;DR: AEW is counter-culture to WWE’s culture. That’s only going to get you so far. Hardcore fans are obviously obsessed with the content they are getting, and come at it from that sole perspective, and don’t appreciate the numerous stakeholders WWE caters to all over the planet. It’s not just about popping a certain style of fan with something ironic.
WWE can afford to no-sell AEW because AEW continues to sell for WWE. They depend on their biggest stars to come from there. WWE has got a bunch of guys in their 20’s coming through that are set to be VERY impressive.
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