Thread: AEW Rampage 10/15: Bryan Danielson vs Minoro Suzuki
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Old 10-20-2021, 04:32 PM   #232
Destor
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Question
Quote:
Originally Posted by BigCrippyZ View Post
Yeah, but the reality is, every advertiser is still using Nielsen data to determine their ad rates. Every network is still using Nielsen data behind the scenes in everything they do, they're just supplementing it with other data sources, which has also been common for two decades now. I've done three TV deals and two advertiser deals with multiple networks in the last month alone, every network and advertiser was using Nielsen data as their primary source of data to determine the deal structure. I know for a fact that NBC is still using Nielsen data. I'm in the process of doing a deal with them for a new show next year and they're basing almost the entire contract's pay structure on what new shows typically get in ad rates due to, you guessed it, key demo ratings from Nielsen data. The fact is, despite their flaws (no one says they're not flawed, but that's not what were talking about), Nielsen (not unlike WWE when people think of wrestling) is the gold standard and because of their history, finances, and influence, they're not going to go away anytime soon. That's why the ratings and demos matter, because the business and industries say they do.
i covered every word of this in my post...
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