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With the WWE running six stadium shows in 2022, it would make sense for them to really ramp up their product. I predicted the XFL would force their hand to create more stars. They tried with Drew, but then Covid hit and the XFL was gone. These shows provide new outside stimulus to actually create content that is going to get people into those buildings.
It’s sad the WWE needs that push to create better content. But I do understand the idea behind having a sustainable product that isn’t affected too adversely when peaks drop off. But the downside is that you whittle down an audience over time. But then you do get to hype them up later. If they’re willing to bite.
It’ll be interesting to see how the WWE handle their next few PPVs. Survivor Series and Day 1 are going to be especially intriguing as to how they handle duration, structure and the booking. It might provide insight into what their model is going to be. But I think they should be doing something so they don’t get egg on their faces by not filling up stadiums or whatever.
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