Triple H and Shawn Michaels cracking jokes with their friend Billy Gunn about his new employer was lighthearted fun, and it was months before AEW even had their first show. Sami did mention AEW, but it was not a shot at AEW. He was calling the fans out for asking nonsense questions when they could have asked about anything, "even AEW".
So WWE has made a reference to AEW on TV twice (three times if you want to count HHH and HBK each having a joke for Billy), in 3 years. AEW exceeds that quota every single show.
Jericho only has an entire Heel Faction that are Heels simply because of the premise being "We are Sports Entertainers, we beat up Pro Wrestlers".
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