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take the cody/rollins match. it was the easiest thing in the world to care because you bought the struggle. the central narrative of the match was easy to live in because reality and the drama of the match met head on and merged into one thing. that level of investment is obviously rare these days since we dont actually fear for our babies but the juxtaposition is obvious.
you have to force yourself to invest in punk. it isnt organic. and in the pool of potential fans, people who have no desire to be fans but could be made fans if they product was engaging enough, the idea of going out of their way to buy into this awful presentation is simply never going to happen.
cm punk as a tough guy simply can not generate new veiwers and he might do more to turn them away. the only thing he can do is draw in the hardcore fans that want to stick it to the big evil corporation... and youve already got nearly 100% of that audience. its cool for them but at the expense of infinity.
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