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Their special event branding still gives them a little boost, but there does seem to be diminishing returns. Dynamite didn’t crack 1 million last week and I don’t think Rampage got much out of it. This show suffers from a big thing that Rampage suffers from too — very obvious outcomes without the good booking to make those outcomes feel particularly earned.
It should crack 1 million with the violent gimmick and Mox wrestling, but it’s not because they’ve figured their own product out.
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