Madden has gameplay, I'll never contest that. But presentation is just as important to me; and ESPN rocks with that. Having Prince's Dove's Cry play when I'm successful in a 2pt. Conversion adds alot to my experience; and humiliation to the opposing team. And this is the first football game that I let play all the cut scenes and little stat by stat clickers on screen between plays.
Think about Smackdown vs Raw, it's biggest additions have very little to do with actual gameplay and more to do with presentation. It's a key in any licensed game.
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