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I don’t get this obsession wrestling fans have about the 18-49 demo on cable in 2022. I really don’t. Can anyone explain why this is still what advertisers look at when there are so many other pressing metrics and mediums?
Also, they only place that high on a weak night of television if you take out programming not in its first run. They don’t get better numbers than the Big Bang Theory, which is also more culturally relevant. You’d surely generate more revenue with that than AEW. So why spend money on the original programming when you can just do a better rated block of rerun television that better advertises your streaming service?
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