You could've booked in really great ways. Pitting him against tougher (kayfabe) guys and having go over chicken shit AND THEN bragging about how tough/skilled he is...thats some heat. After the crowd turns him baby down the road maybe you can move forward organically. Instead we get a tired shtick that cant reasonably be bought. If the nature of the business is the suspension of disbelief i dont know how we're supposed to move forward.
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