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Not the same scale since it was a midcard feud but I remember WWE was hesitant on if they could actually turn Edge vs. Matt into an angle because they obviously had very real heat. But everyone sat down and realized it was an easy way to get heat and for everyone to make money.
Edge even admitted that Matt would've had as good an excuse as anyone to take liberties but he didn't, they worked snug but safe and everyone got to be involved in what was, at the time, probably the hottest angle in the company.
Shame not everyone can handle that mindset.
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