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Its quite bad. At this point trying to brain storm ways to get people behind it again feels so daunting. The audience that has stopped watching, the bulk atleast, will never return. If AEW started putting on the best show producable on earth it wouldnt actually matter. Lines in the sand have been drawn. Its tribalism now.
That portion is a very significant portion of the wrestling audience. So what do you do? Well there's a lot of wrestling fans out there that dont know theyre wrestling fans yet. In theory atleast.
So do you start courting new markets? How do you do that without reshaping the entire product from the ground up? That will lose the loyalist on principle. And even if you could Kahn clearly only knows how to do one thing and he cant do that particularly well.
Its just a nightmare of an issue.
This really is a fundamental issue that stems from Kahn. They could have never reached their heights without his wallet but there was never any intent on giving the money mark the book. Once he siezed control of creative it was over. There's no saving it with him and there's no saving it without his money. If he'd bring in talent to book and fuck off to run the front end maybe...i dunno.
Its a nightmare....or a plague...a nightmare about a plague.
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