Thread: All Elite Wrestling
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Old 12-18-2024, 12:13 AM   #16112
Tom Guycott
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Quote:
Originally Posted by The Rogerer View Post
For AEW, their biggest revenue source is their US television contract. That money comes from advertising. The value/effectiveness of that advertising is measured, stop me if I'm wrong, by Nielson, who consider 18-49 to be the key metric.

Now you're saying that cable isn't the best way to reach audiences - but your original point was that "the demo" was not the best way to evaluate cable hotness, so you were talking about cable. Please be clear.
The larger point, though, is that those numbers are being cherrypicked for moving goalpoasts.

For example, a lot of responses as of late have been about how Meltzer will spin the importance - or lack thereof depending on the week - of the overall number or a particular demographic if hit helps AEW sound like they're doing better than WWE in any way. However, if WWE is the clear victor in any way, it will be deflected in "Oh, well those numbers aren't important" or "the lack of ratings are the fault of [insert excuse or event that is always something beyond AEW's control] or "this isn't a competition anyway" type of drivel.

Getting the supposedly coveted cash cow of "18-34 males", overall, doesn't mean what it used to. Neilson isn't compiling what is being streamed on phones or for people catching clips via YouTube or social media, or even the potential (but not likely) bump they'd get from people who load shit on their DVRs but possibly never get around to watching it.

But again, it isn't about what AEW is or isn't getting. It's not about the supposed boatload of money they got from TV rights. It's about projecting superiority for their flagship broadcasts in particular against WWE's training vessel c-show... on the occasions where there's a win or a tie.

"It only counts if we're winning" type shit.
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