Thread: All Elite Wrestling
View Single Post
Old 12-18-2024, 03:32 PM   #16116
Mr. Nerfect
 
Posts: 61,397
Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)Mr. Nerfect makes a lot of good posts (200,000+)
Quote:
Originally Posted by Tom Guycott View Post
The larger point, though, is that those numbers are being cherrypicked for moving goalpoasts.

For example, a lot of responses as of late have been about how Meltzer will spin the importance - or lack thereof depending on the week - of the overall number or a particular demographic if hit helps AEW sound like they're doing better than WWE in any way. However, if WWE is the clear victor in any way, it will be deflected in "Oh, well those numbers aren't important" or "the lack of ratings are the fault of [insert excuse or event that is always something beyond AEW's control] or "this isn't a competition anyway" type of drivel.

Getting the supposedly coveted cash cow of "18-34 males", overall, doesn't mean what it used to. Neilson isn't compiling what is being streamed on phones or for people catching clips via YouTube or social media, or even the potential (but not likely) bump they'd get from people who load shit on their DVRs but possibly never get around to watching it.

But again, it isn't about what AEW is or isn't getting. It's not about the supposed boatload of money they got from TV rights. It's about projecting superiority for their flagship broadcasts in particular against WWE's training vessel c-show... on the occasions where there's a win or a tie.

"It only counts if we're winning" type shit.
Excellent post.

The demos aren’t power levels. Yet you have Meltzer comparing them like a 0.0007 on cable is more valuable than a 0.0008 on network. The value advertisers put into content is going to be determined by things more nuanced or self-determined than the general 18-49 demo. There’s a big difference between a 39 yr old trucker from Alabama and an 18 yr old kid from Philadelphia.

Advertisers decided a while ago that wrestling just wasn’t as valuable as other things of a similar or smaller demo. And when it comes to wrestling, WWE is going to carry favour based on their brand penetration. It’s ridiculous to look at the numbers Dynamite gets, compare part of them to part of what NXT gets, then claim that Dynamite somehow “wins” anything from it.
Mr. Nerfect is offline   Reply With Quote